How do manufacturers generate lifestyle images from product packshots?

Key Points

• A single approved packshot can be reused to create multiple lifestyle scenes
• Lifestyle imagery helps buyers visualise products in real-world use
• AI background replacement preserves the original product geometry and proportions
• Scene presets provide fast, consistent environments across categories
• Custom scene prompts allow full control over setting, mood, and context

Comparison

Best Practice Workflow

1. 1

   Start with an approved packshot

   Use a clean product image that accurately represents the item. Transparent or white backgrounds work best, but are not required.

2. 2

   Apply background replacement

   Select the background replacement workflow to change the environment while keeping the product unchanged.

3. 3

   Define the scene context

   Choose a preset environment (for example, residential living room or boutique hotel) or write a custom scene description aligned to your brand and customer.

4. 4

   Configure output settings

   Set resolution, aspect ratio, and the number of variations required for ecommerce, marketing, or print use.

5. 5

   Generate and review variations

   Create multiple lifestyle images in one run and compare outputs side by side to select the best-performing visuals.

See the Workflow in Action

Common Mistakes to Avoid

• Using packshots with strong shadows that conflict with the new environment
• Selecting scenes that do not match the product's price point or positioning
• Generating low-resolution outputs when images are intended for print
• Omitting a product description, which reduces placement accuracy
• Skipping prompt enhancement, leading to less consistent results

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