FAQs

Macks is an AI-powered visual production platform built for manufacturers of physical products, from home, electronics, to fashion. It helps you generate, edit, style, and repurpose product visuals in minutes, without photoshoots, Photoshop, or complex workflows. Our goal is to 10x your existing content.

Macks is built for manufacturers, interior brands, and creative teams who need to scale product visuals quickly and consistently. It is also used by content creators and designers who want to streamline their workflows.

Yes. Furniture brands use Macks for lifestyle room scenes, multi-angle packshots, relighting, and batch processing across large catalogues. Generate room-staged imagery from a single product photo.

Yes. Home retailers use Macks to create consistent lifestyle imagery across soft furnishings, homewares, and decor products. Scene building, style transfer, and batch editing streamline catalogue production.

Yes. Lighting manufacturers use Macks to showcase products in realistic room settings with accurate light rendering, generate technical line drawings for spec sheets, and batch process large SKU ranges.

Yes. Bathroom and kitchen brands use Macks for fixture placement in room scenes, material and finish visualisation, tiling previews, and multi-angle catalogue imagery.

No. Macks is designed to be simple and intuitive. Just upload or generate an image, choose a tool (edit, background swap, packshot, etc.), and apply changes with natural language prompts or object detection.

Macks can replace most product and lifestyle photography, reducing cost and turnaround time significantly. Some brands still combine Macks with traditional photography for flagship campaigns. Macks works particularly well at taking existing assets and either changing backgrounds, products or editing for different aesthetics.

AI product photography is typically 5-10x cheaper and faster than traditional shoots. It excels at scale — generating hundreds of variations from a single source image. Traditional photography still has advantages for flagship campaigns requiring physical staging.

Macks includes a complete AI Gallery for your generation history and a CMS/PIM for permanent asset organisation. Move approved images into product records, tag with metadata, organise by SKU, and share across your team — all without leaving the platform.

Yes. Macks supports multi-seat teams with shared credit pools, shared prompt libraries, shared presets, password-protected share links, and multiple export formats. Teams can collaborate on visual production without separate file-sharing tools.

Yes. Every new user gets a free trial with a set number of credits to explore the platform.

We offer three plans: Creator – 384/year (individuals and freelancers); Creator – $768/year (small to medium sized businesses); Studio - $1,920 (Growing businesses with moderate content needs); Enterprise – $4,800/year (manufacturers who need advanced features, multiple seats, and priority support).

Each action uses credits. Examples include: Image Edit & Generation 1k & 2k = 30 credits; Image Edit & Generation 4k = 50 credits; Upscaling = 20 credits; Upscaling = 20 credits; Segment & Background Removal = 8 Credits; Video creation = 100 credits per second.

You can top up credits or upgrade to a higher plan.

Credits reset each billing cycle. For heavy users, Pro and Enterprise plans include higher credit bundles.

Yes. For all plans, credits are pooled for all team members.

Single-Seat = one user login. Multi-Seat = multiple accounts under one subscription with shared credits, storage, and collaboration tools.

You can upgrade your plan or purchase additional storage. Assets are never deleted without warning.

Macks enables you to: Generate new product visuals from scratch; Edit and enhance existing images with prompts; Remove, modify, or replace objects with precision; Expand canvases with Outpainting; Create lifestyle renders from style presets; Produce 360° packshots and short videos; Generate automated line drawings for spec sheets; Create professional cut sheets with drag-and-drop layouts; Build scenes with drag-and-drop product placement; Save and reuse prompts in your Prompt Library; Augment images and videos with product metadata; Process bulk operations including background removal, packshots, camera angles, lighting, zoom, and interior styles; Upscale images to 4K/8K; Manage assets in your AI Gallery and CMS/PIM.

Edit & Enhance lets you make quick natural language edits (lighting, colour, style) without manually masking objects.

Remove or Modify uses object detection to auto-mask items, allowing you to right-click and change colour, texture, or remove them entirely.

Outpainting extends the canvas beyond the original frame, useful for reframing, adding context, or repurposing images.

The Cut Sheet Generator creates professional product specification sheets automatically. It features a grid-based visual layout editor with drag-and-drop section positioning, 1-4 column span controls, image sizing and reordering, style customization, live preview, PDF export, and the ability to save directly to your assets library.

Line Drawings are AI-generated 2D CAD-style technical illustrations perfect for spec sheets and product documentation. They feature dynamic aspect ratio calculation to match your product dimensions and can be generated in batches for consistency across your catalog.

The Scene Builder lets you drag and drop your product into AI-generated scenes. It features a three-tab palette for comprehensive scene elements, live preview, and an intelligent Narrative Mode that converts your modular zone components into spatial-aware prose for superior AI image generation. You can also upload reference images for AI Scene Analysis to auto-populate components.

The Prompt Library allows you to save, organize, and reuse your best prompts. Share prompts across your team, maintain consistency in your visual style, and speed up your workflow by accessing proven prompts with a single click.

Macks supports extensive batch processing including: background removal, packshot generation, camera angle variations, lighting adjustments, zoom levels, interior style changes, and custom preset application. All batch operations ensure consistency at scale and can process hundreds of images with a single click.

Yes. Product fidelity is maintained using segmentation, masking, and AI-enhanced prompts. You can also upload product metadata (dimensions, materials, colors) which Macks automatically incorporates into prompts for more accurate visuals.

Yes. Background Swap lets you replace any product background with preset scenes or custom environments. Choose from lifestyle rooms, studio setups, or describe your own scene with a text prompt.

Yes. Style Transfer lets you apply textures, materials, fabrics, and finishes from reference images onto your products. This is useful for visualising colourway options, material finishes, or seasonal variations without physical samples.

Yes. Macks offers both quick relighting via the floating toolbar and a dedicated Light Studio for precise control over light direction, intensity, colour temperature, and shadows. You can also use relighting presets for consistent results.

Yes. AI Relighting lets you change the lighting on existing product images — fix shadows, adjust direction, simulate different times of day, or match specific studio setups. No reshooting needed.

Yes. Macks can generate short product videos from a single image. Choose from different motion styles and durations to create video content for social media, product pages, and advertising.

360 product videos are rotating product clips generated from a single image. They showcase your product from multiple angles with smooth motion and cinematic pacing, designed for product pages, social media, and advertising.

Yes. Photography Presets let you save combinations of style, lighting, camera angle, and environment settings. Apply them to any product for consistent results across your catalogue.

Macks leverages over 15 different AI models including Google Gemini, Flux, Seedream, BytePlus, and many more. Our team continuously evaluates and updates models almost weekly to ensure you always get the best possible results for each type of operation. We automatically select the optimal model for your specific task.

When you upload product specifications like dimensions, materials, and colors, Macks automatically incorporates this metadata into AI prompts. This results in more accurate visuals that correctly represent your product's actual characteristics, improving consistency across your catalog.

Yes. Macks uses fine-tuned photorealistic models optimised for interiors and product renders. Our multi-model approach means we can select the best model for each specific use case.

Upload any reference image and our AI (powered by Google Gemini 2.0 Flash) will automatically analyze it and populate your Scene Builder with matching components - lighting, materials, atmosphere, and more. This lets you quickly recreate styles from inspiration images.

AI Enhancement uses frontier models to intelligently refine and expand your prompts, adding professional photography terminology and spatial details that improve generation quality while maintaining your creative intent.

JPG, PNG, and WebP are supported. For best results, upload high-resolution images. 3D model support is in development.

You can select 1K, 2K, or 4K resolution for your outputs. Standard outputs are HD. Upscaling is available up to 4K/8K. Videos render at 1080p by default.

Yes. You can specify colours via hex codes or the colour menu, with opacity controls for overlays.

No. Even as models are upgraded, the interface and workflow remain consistent. We update AI models almost weekly to improve quality, but your workflow stays the same.

The AI Gallery is your complete generation history. View all AI-generated images, filter by date, type, or workflow, and easily find past creations. From here, you can move approved assets to your CMS for permanent storage and organization.

The Content Management System lets you organize approved assets permanently. Move images from your AI Gallery to product records or brand asset libraries. Assets are stored with full metadata, making them searchable and easy to reuse across your team.

Yes. Save approved generations directly to specific product records in your PIM, or store them as brand assets for company-wide use. Both options preserve generation metadata and make assets available to your entire team.

Click any image in your AI Gallery to open the detail view, then use the "Save to Assets" option. Choose whether to save to a specific product or as a brand asset, add any additional metadata, and confirm. The asset will be permanently stored and organized.

In your secure Macks cloud repository. Enterprise customers can request region-specific storage.

Yes. You retain full commercial rights to everything generated in Macks.

No.

Yes. We follow GDPR standards, and Enterprise plans include custom agreements if required.

Visit our website to create an account. You can start with a free trial or choose a subscription.

All plans are multi-seat, we charge for use/credits not seats.

You will keep access until the end of your billing cycle. Your assets remain available for download.

Yes. We provide tutorials and how-to videos for all users. Pro and Enterprise plans include tailored onboarding and team training.

Our support team is available via chat and email. Pro and Enterprise customers receive priority support.