Manufacturers update product images without reshooting by reusing an existing approved product image and applying three AI workflows: background replacement, material or style transfer, and batch variation generation. This allows teams to create new lifestyle scenes, finishes, seasonal variants, and marketing assets without organising new photography.
Manufacturers generate lifestyle images from product packshots by using an existing approved packshot and applying an AI background replacement workflow. The product is automatically isolated and placed into realistic residential, commercial, or hospitality environments with consistent lighting, scale, and perspective, without new photography.
Manufacturers apply custom materials, fabrics, and finishes to product images by using AI style transfer with reference images. This workflow transfers surface characteristics—such as fabric texture, wood grain, metal finish, or colour treatment—onto an existing product image while preserving the product's original shape, proportions, and geometry.
Manufacturers increase image resolution without reshooting by using AI upscaling to enhance existing product images. This process increases pixel density and sharpness while preserving edges, materials, and fine details, allowing low- or mid-resolution images to be reused for ecommerce, marketing, and print applications.
Manufacturers place products into scenes realistically by isolating an approved product image and inserting it into a target environment using AI object placement. The workflow preserves correct scale, perspective, lighting, and contact shadows so the product appears naturally integrated into the scene rather than overlaid.
